Marketing anomaly detection: the 2026 guide
Marketing anomaly detection is the use of machine learning to spot unusual changes in ad spend, conversions, traffic and revenue automatically, without anyone checking a dashboard. Instead of setting fixed thresholds, an anomaly detection system builds a rolling baseline for each…
Google Ads can spend 2x your daily budget. Here's what that means.
Google Ads can spend up to twice your daily budget on any single day. Instead of a hard daily cap, it caps the month at your daily budget times 30.4 and redistr…
GuideHow to send GA4 reports to Slack
Google Analytics 4 has no native Slack integration and no built-in report scheduling. To get GA4 data into Slack you need a third-party tool. You can build it y…
GuideHow to send Google Ads reports to Slack
Google Ads has no built-in Slack integration. To send Google Ads performance reports to Slack you need a third-party tool. You can build it with the Google Ads …
GuideAd spend pacing: what it is and how to stay on budget
Ad spend pacing is the rate at which your advertising budget is consumed over a given period. If you have a $10,000 monthly budget and you are 15 days into the …
GuideHow to detect broken conversion tracking
Broken conversion tracking means your ad platforms are spending money without knowing what works. When a pixel stops firing or a conversion event disappears, Sm…
GuideGoogle Ads monitoring: the complete guide
Google Ads monitoring means continuously watching spend, conversions, and performance metrics so you catch problems before they waste budget. At its simplest, t…
GuideWhat is marketing anomaly detection?
Marketing anomaly detection is the automatic identification of unusual patterns in marketing data. Instead of a human reviewing dashboards, a system compares li…
