Weekly Marketing Digest
See how modern marketing teams summarise the most important wins, issues and performance changes from the last seven days without manually reviewing dashboards.
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What is a Weekly Marketing Digest?
A weekly summary that leads with what changed, sent to Slack or email. Rather than every metric, it surfaces the wins, issues and shifts that matter most across your connected channels: Google Ads, Meta, GA4, Shopify, Search Console and LinkedIn.
A traditional report shows everything; a digest shows what moved. It is built automatically from the metrics you already monitor and shaped around your own goals, so your team can see what needs attention in seconds.
Prefer a channel-by-channel breakdown? See the Google Ads Report Template, Facebook Ads Report Template, or SEO Report Template.
Weekly digest example
Here's a real example of what a Monday morning digest looks like, generated from monitored metrics.
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
How teams stay ahead between digests
A digest is your Monday check-in. Between digests, monitoring watches the same metrics every hour and alerts the team the moment something moves, so a problem on Wednesday never waits until the next report.
Common anomalies it catches early, so you can act on them:
- A campaign suddenly outperforming, so you can put more budget behind it
- A jump in organic traffic worth doubling down on
- A cost-per-click spike caught before it eats the budget
- A conversion-tracking break flagged the same day, not next month
- An overnight checkout error surfaced within the hour
Get the report. Add the safety net.
Start with the weekly digest. When you're ready, monitoring runs on the same metrics and alerts you the moment something changes between weeks. Both are included on every plan.
See how monitoring works →How does the system decide what matters?
The digest is not manually configured. Every business receives a different digest because every business has different goals, channels and performance patterns.
Discovers available metrics
Connects to your data sources and inventories what can be measured.
Identifies what matters
Learns which metrics matter most for the business based on patterns and impact.
Learns normal behaviour
Builds a baseline for each metric so the system knows what "expected" looks like.
Prioritises significant changes
Flags only the deviations that are large enough or sustained enough to be worth attention.
Ranks observations by importance
The final digest shows the top items first — the rest can be explored if you want detail.
Weekly Marketing Digest Template FAQ
What is a marketing digest?
How is a digest different from a marketing report?
How often should a marketing digest be sent?
What platforms can be included in a weekly marketing digest?
Can marketing digests be automated?
How does Go Insights decide what to include in the digest?
Can I white-label this report?
Last updated: August 5, 2026