Report templates
Google Ads Report

Google Ads Report Template

Spend, conversions, CPC, and campaign performance. Your Google Ads data, summarised and delivered to Slack or email.

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From Acme Analytics <reports@yourdomain.com>

What is a Google Ads Report?

A plain read on how your Google Ads account is doing, sent to Slack or email. This Google Ads reporting template covers spend, clicks, conversions and CTR, how spend is trending, which campaigns are driving conversions, and full campaign and ad-group tables.

It is the fastest way to see how paid search is performing without opening the Ads dashboard. Budget pacing and spend are watched between reports, so overspend, a broken conversion tag or a runaway campaign gets caught before it eats into the budget.

For SEO performance alongside your paid search data, add the SEO Report Template.

Inbox preview — this is what your team sees
From Acme Analytics <reports@yourdomain.com>

What's in this report

Key metrics at a glance

Cost, Clicks, Conversions, CTR

Trends

Cost over time (line chart showing daily or weekly spend)

Conversions by campaign

Which campaigns are driving the most conversions

Campaign performance table

Each campaign showing clicks, impressions, cost, conversions, CTR, and avg. CPC

Ad group performance table

Each ad group showing clicks, impressions, cost, conversions, CTR, and avg. CPC

How it gets delivered

Slack Email Daily, weekly, or monthly

Pick the day and time. Send to one channel or multiple recipients.

What reports don't tell you

Reports tell you what happened last week. They don't tell you when something changed between reports.

A weekly Google Ads report shows that spend was higher than expected. It doesn't show that spend doubled on Wednesday night after someone edited a budget. It doesn't show that CPA jumped 40% on Saturday when nobody was checking. By Monday, the report shows the damage, but the damage is already done.

What can change between Google Ads reports

  • Spend doubles overnight after a budget edit
  • CPA jumps 40% over the weekend
  • A campaign becomes limited by budget and stops showing ads
  • Conversion tracking stops recording data after a site update
  • Smart Bidding raises bids aggressively after a high-conversion morning

These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.

Monitoring

How teams stay ahead between reports

Many teams now pair their Google Ads report with continuous monitoring. The report gives regular visibility. Monitoring checks every hour and alerts the team when something changes.

The result: less time logging into Google Ads, faster awareness when budgets drift or conversions drop, and confidence that campaigns are running as expected between reporting cycles.

  • Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
  • Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
  • Slack and email delivery. Reach the team where they already are. Same channels as the report.
See how monitoring works →
Active anomaly Between reports
CPC jumped 38% above the 14-day baseline overnight
Detected at 03:14. Two campaigns affected. Sent to #paid-search in Slack.
CPC
3.42
Expected
2.48
Change
+38%
CPC · 14 days Actual Expected
Why it matters: At this rate the campaign would exceed its weekly budget by Thursday. The next scheduled report will not arrive until Monday.

Get the report. Add the safety net.

Start with the Google Ads report. When you're ready, monitoring runs on the same metrics, checks every hour, and alerts you when something changes between reports. Both included on every plan.

See how monitoring works →

Google Ads Report FAQ

What Google Ads metrics are included?
Cost, clicks, conversions, CTR, cost over time, conversions by campaign, and full campaign and ad group performance tables.
How often is Google Ads data checked?
Every hour for spend, clicks, and impressions. Conversion data depends on your attribution model but typically updates daily.
Does this include budget pacing?
Yes. Budget pacing is monitored alongside this report. Overpacing and underpacing alerts are included on every plan.
Can I see performance by keyword?
The default template covers campaign and ad group level. You can customise to add keyword-level data.
Is monitoring included?
Yes. Hourly spend checks, budget pacing, and anomaly detection on all Google Ads metrics.
How do I automate Google Ads reports?
Connect your Google Ads account, choose this template, pick Slack or email, and set a schedule. Reports run automatically. No more exporting from the Ads dashboard.
Can I include multiple Google Ads accounts in one report?
Each report covers one account. If you manage multiple accounts, create a report per account or use the Multi-Source Overview for a combined view.
Can I white-label this report?
Yes. Every report can be fully white-labelled with your own logo and colours, and delivered from your own custom domain so it arrives as your brand, not ours. You can white-label the dashboard too.

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Last updated: August 5, 2026