Facebook Ads Report Template
Spend, impressions, clicks, purchases, and campaign performance across Facebook and Instagram. Delivered to Slack or email.
Free preview. No credit card required.
| Campaign name | Spend | Clicks | Purchases | CTR |
|---|---|---|---|---|
| Prospecting |
1,980.40
↑ 14%
|
1,240
↑ 12%
|
58
↑ 20%
|
1.10%
↓ 3%
|
| Retargeting |
1,120.60
↑ 8%
|
890
↑ 15%
|
62
↑ 33%
|
1.90%
↑ 7%
|
| Catalogue Sales |
840.25
↑ 22%
|
640
↑ 18%
|
34
↑ 26%
|
1.40%
↑ 4%
|
| Lookalike 1% |
520.10
↓ 6%
|
310
↓ 9%
|
9
↓ 12%
|
0.90%
↑ 5%
|
| Brand Awareness |
338.90
↑ 4%
|
120
↑ 30%
|
5
↑ 25%
|
0.60%
↓ 8%
|
What is a Facebook Ads Report?
A clear view of what your Facebook Ads (Meta) advertising is returning across Facebook and Instagram, sent to Slack or email. This Facebook ads reporting template covers spend, impressions, clicks and purchases, how spend is trending, which campaigns are driving purchases, and full campaign and ad-set tables.
It gives you and your clients a regular, no-exports view of what Facebook Ads is actually bringing in. Budget pacing and spend are watched between reports, so rising costs or a drop in purchases reach you as soon as they start.
Running Google Ads alongside Facebook? See the Google Ads Report Template.
| Campaign name | Spend | Clicks | Purchases | CTR |
|---|---|---|---|---|
| Prospecting |
1,980.40
↑ 14%
|
1,240
↑ 12%
|
58
↑ 20%
|
1.10%
↓ 3%
|
| Retargeting |
1,120.60
↑ 8%
|
890
↑ 15%
|
62
↑ 33%
|
1.90%
↑ 7%
|
| Catalogue Sales |
840.25
↑ 22%
|
640
↑ 18%
|
34
↑ 26%
|
1.40%
↑ 4%
|
| Lookalike 1% |
520.10
↓ 6%
|
310
↓ 9%
|
9
↓ 12%
|
0.90%
↑ 5%
|
| Brand Awareness |
338.90
↑ 4%
|
120
↑ 30%
|
5
↑ 25%
|
0.60%
↓ 8%
|
What's in this report
Key metrics at a glance
Spend, Impressions, Clicks, Purchases
Trends
Spend over time (line chart)
Purchases by campaign
Which campaigns are driving the most purchases
Campaign performance table
Each campaign showing spend, impressions, clicks, CTR, CPC, and purchases
Ad set performance table
Each ad set showing spend, impressions, clicks, CTR, and purchases
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
A weekly report delivered on Monday shows that CPA went up last week. It doesn't show that CPA doubled on Thursday afternoon. By the time you see it, four days of budget have already been affected.
The gap between reports is where problems grow unnoticed.
What can change between Facebook Ads reports
- A campaign's daily spend doubles after someone edits the budget at 11pm
- CPA jumps 40% over the weekend when nobody is watching
- An ad set exhausts its audience and spend drops to near-zero
- A creative gets disapproved and the campaign stops delivering
- Frequency climbs above 5 and performance quietly degrades
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the Facebook Ads report. When you're ready, monitoring runs on the same metrics and alerts you when something changes between reports. Both are included on every plan.
See how monitoring works →Facebook Ads Report FAQ
What Meta Ads metrics are included?
Does this cover both Facebook and Instagram ads?
How often is Meta Ads data checked?
Does Meta overspend like Google Ads?
Is monitoring included?
Can I download this report as a PDF or Excel file?
Can I white-label this report?
Last updated: August 5, 2026