Shopify Performance Report Template
Product and sales performance across your Shopify store. Delivered to Slack or email.
Free preview. No credit card required.
| Product name | Line items | Total Sales | AOV | Return Costs |
|---|---|---|---|---|
| Leather Journal |
48
↑ 12%
|
4,820
↑ 14%
|
100.40
↑ 3%
|
62
↓ 2%
|
| Fountain Pen Set |
35
↑ 8%
|
2,975
↑ 10%
|
85.00
↑ 2%
|
0
|
| Wax Seal Kit |
29
↑ 22%
|
1,247
↑ 18%
|
43.00
↓ 4%
|
24
↑ 6%
|
| Ink Bottle Pack |
24
↓ 3%
|
816
↓ 5%
|
34.00
↓ 1%
|
0
|
| Pencil Roll |
18
↑ 5%
|
990
↑ 9%
|
55.00
↑ 4%
|
18
↓ 8%
|
| Desk Organiser |
12
↓ 7%
|
1,260
↓ 6%
|
105.00
↑ 1%
|
0
|
What is a Shopify Performance Report?
A product-level read on what is actually selling, sent to Slack or email. It covers total sales and units sold for the period, and a full product performance table: units, revenue, average order value and return costs for every product.
It is the report for range and merchandising decisions — which products carry the store, which quietly cost you in returns — without exporting anything from Shopify admin. Sales and units are watched between reports, so a product-level slump shows up early.
For the traffic side of the funnel, pair this with the GA4 Summary Report Template.
| Product name | Line items | Total Sales | AOV | Return Costs |
|---|---|---|---|---|
| Leather Journal |
48
↑ 12%
|
4,820
↑ 14%
|
100.40
↑ 3%
|
62
↓ 2%
|
| Fountain Pen Set |
35
↑ 8%
|
2,975
↑ 10%
|
85.00
↑ 2%
|
0
|
| Wax Seal Kit |
29
↑ 22%
|
1,247
↑ 18%
|
43.00
↓ 4%
|
24
↑ 6%
|
| Ink Bottle Pack |
24
↓ 3%
|
816
↓ 5%
|
34.00
↓ 1%
|
0
|
| Pencil Roll |
18
↑ 5%
|
990
↑ 9%
|
55.00
↑ 4%
|
18
↓ 8%
|
| Desk Organiser |
12
↓ 7%
|
1,260
↓ 6%
|
105.00
↑ 1%
|
0
|
What's in this report
Key metrics at a glance
Total Sales, Units Sold
Product performance table
Each product showing units sold, total sales, average order value, and return costs
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between performance reports
- A best-seller goes out of stock and units drop overnight
- Return costs spike on one product after a quality issue
- A price change moves units but total revenue goes the wrong way
- A promoted product sells through while margin quietly suffers
- A new launch stalls and nobody notices until the monthly review
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the performance report. Monitoring watches sales and units daily and alerts you when something changes. Both included on every plan.
See how monitoring works →Shopify Performance Report FAQ
What Shopify metrics are included?
Does it include traffic sources or conversion rate?
Does this include refund data?
How many products does the table show?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026