Shopify Report Template
Total sales, orders, average order value, and your top-selling products. Delivered to Slack or email.
Free preview. No credit card required.
| Product name | Orders | Total sales | First orders | Returns |
|---|---|---|---|---|
| Soy Candle Set |
142
↑ 18%
|
6.2K
↑ 21%
|
88
↑ 24%
|
120
↓ 8%
|
| Linen Throw |
96
↑ 12%
|
5.4K
↑ 15%
|
61
↑ 19%
|
210
↑ 4%
|
| Ceramic Mug |
210
↑ 9%
|
3.1K
↑ 11%
|
120
↑ 14%
|
60
↓ 20%
|
| Reed Diffuser |
74
↓ 6%
|
2.2K
↓ 3%
|
40
↓ 11%
|
45
↑ 9%
|
| Wool Blanket |
38
↑ 25%
|
2.6K
↑ 30%
|
29
↑ 40%
|
180
↓ 15%
|
What is a Shopify Report?
Your store's headline numbers, sent to Slack or email daily, weekly or monthly. It covers total sales, orders and average order value, how sales are trending, your top products, and performance by category.
It is the quickest way to keep tabs on the store without logging into admin. Revenue and conversion anomalies are watched between reports, so a checkout problem or a sudden sales drop reaches you in time to act, not after a bad week.
See the ad spend driving your store with the Facebook Ads Report Template or Google Ads Report Template.
| Product name | Orders | Total sales | First orders | Returns |
|---|---|---|---|---|
| Soy Candle Set |
142
↑ 18%
|
6.2K
↑ 21%
|
88
↑ 24%
|
120
↓ 8%
|
| Linen Throw |
96
↑ 12%
|
5.4K
↑ 15%
|
61
↑ 19%
|
210
↑ 4%
|
| Ceramic Mug |
210
↑ 9%
|
3.1K
↑ 11%
|
120
↑ 14%
|
60
↓ 20%
|
| Reed Diffuser |
74
↓ 6%
|
2.2K
↓ 3%
|
40
↓ 11%
|
45
↑ 9%
|
| Wool Blanket |
38
↑ 25%
|
2.6K
↑ 30%
|
29
↑ 40%
|
180
↓ 15%
|
What's in this report
Key metrics at a glance
Total Sales, Order Count, Avg. Order Value
Trends
Sales over time (line chart)
Top products
Products ranked by sales
Sales by product category table
Each category showing total sales and order count
Order detail table
Each product showing order count, total sales, first-time order count, and return costs
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between Shopify reports
- Conversion rate drops after a theme update
- A payment gateway error blocks checkout for 6 hours
- A discount code goes viral and margin collapses
- Average order value drops 30% after a pricing change
- Mobile checkout breaks while desktop keeps working
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the Shopify report. Monitoring watches the same metrics and alerts you when something changes between reports. Both included on every plan.
See how monitoring works →Shopify Report FAQ
What Shopify metrics are included?
Can I see which marketing channel drove each sale?
Does this include refund data?
How quickly does Shopify data update?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026