Shopify Executive Dashboard Template
Headline Shopify numbers for stakeholders who need one screen. Delivered to Slack or email.
Free preview. No credit card required.
| Product name | Total Sales | Line Items |
|---|---|---|
| Premium Kibble |
4.8K
↑ 14%
|
312
↑ 10%
|
| Rope Toy Bundle |
3.2K
↑ 9%
|
186
↑ 6%
|
| Salmon Treats |
2.9K
↑ 18%
|
420
↑ 22%
|
| Cat Tower Deluxe |
2.6K
↓ 4%
|
42
↓ 8%
|
| Grooming Kit |
2.1K
↑ 7%
|
96
↑ 3%
|
What is a Shopify Executive Dashboard?
One screen of headline store numbers, sent to Slack or email. It covers total sales, orders, average order value and new customers for the last 30 days, a revenue trend compared with the same period last year, and the top 10 products.
It is built for stakeholders who need the state of the store in thirty seconds, not the operational detail. The same headline metrics are monitored between reports, so leadership hears about a real change from you, not from the numbers a month later.
Need the week-by-week trading detail behind these numbers? Add the Shopify Weekly Sales Report Template.
| Product name | Total Sales | Line Items |
|---|---|---|
| Premium Kibble |
4.8K
↑ 14%
|
312
↑ 10%
|
| Rope Toy Bundle |
3.2K
↑ 9%
|
186
↑ 6%
|
| Salmon Treats |
2.9K
↑ 18%
|
420
↑ 22%
|
| Cat Tower Deluxe |
2.6K
↓ 4%
|
42
↓ 8%
|
| Grooming Kit |
2.1K
↑ 7%
|
96
↑ 3%
|
What's in this report
Key metrics at a glance
Total Sales, Orders, Avg. Order Value, New Customers
Trends
Revenue trend (daily line chart, compared with the same period last year)
Top 10 products
Products ranked by sales, with units sold
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between executive reports
- Revenue starts tracking 20% below the same month last year
- New customer volume stalls while returning revenue masks it
- AOV drops 25% after a pricing or bundle change
- A quiet week compounds into a quiet month before anyone flags it
- A checkout issue dents orders and the monthly average hides the day it started
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the executive dashboard. Monitoring watches the same headline metrics daily and alerts you when something changes. Both included on every plan.
See how monitoring works →Shopify Executive Dashboard FAQ
What Shopify metrics are included?
How is this different from the Shopify Report?
Can I white-label it for clients?
Can I change the comparison period?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026