Facebook Ads Executive Report Template
Facebook Ads spend, revenue and ROAS at a glance for stakeholders. Delivered to Slack or email.
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| Campaign name | Spend | Purchases | Revenue | ROAS |
|---|---|---|---|---|
| Summer Glow |
1,280.40
↑ 14%
|
96
↑ 18%
|
6,820.00
↑ 22%
|
5.33
↑ 7%
|
| Retinol Launch |
1,040.60
↑ 20%
|
68
↑ 30%
|
5,440.00
↑ 35%
|
5.23
↑ 12%
|
| Loyalty Retarget |
860.25
↑ 6%
|
54
↑ 15%
|
3,780.00
↑ 20%
|
4.39
↑ 13%
|
| Lookalike US |
640.10
↓ 4%
|
22
↓ 10%
|
1,540.00
↓ 8%
|
2.41
↓ 5%
|
| Brand Awareness |
378.90
↑ 8%
|
12
↓ 6%
|
1,020.00
↑ 2%
|
2.69
↓ 5%
|
What is a Facebook Ads Executive Report?
Spend and return at the top level, sent to Slack or email. It covers ad spend, revenue, ROAS and cost per purchase for the last 30 days, a spend-versus-revenue trend, ROAS by campaign, and a one-table campaign summary.
It exists to answer the only question stakeholders actually ask about paid social: what did we spend, and what did it return. Spend and ROAS are watched between reports, so a weekend cost spike reaches the team before it reaches the monthly numbers.
Need the detail behind the headline? Add the Facebook Ads Weekly Report Template.
| Campaign name | Spend | Purchases | Revenue | ROAS |
|---|---|---|---|---|
| Summer Glow |
1,280.40
↑ 14%
|
96
↑ 18%
|
6,820.00
↑ 22%
|
5.33
↑ 7%
|
| Retinol Launch |
1,040.60
↑ 20%
|
68
↑ 30%
|
5,440.00
↑ 35%
|
5.23
↑ 12%
|
| Loyalty Retarget |
860.25
↑ 6%
|
54
↑ 15%
|
3,780.00
↑ 20%
|
4.39
↑ 13%
|
| Lookalike US |
640.10
↓ 4%
|
22
↓ 10%
|
1,540.00
↓ 8%
|
2.41
↓ 5%
|
| Brand Awareness |
378.90
↑ 8%
|
12
↓ 6%
|
1,020.00
↑ 2%
|
2.69
↓ 5%
|
What's in this report
Key metrics at a glance
Ad Spend, Revenue, ROAS, Cost per Purchase
Trends
Spend vs revenue (daily line chart)
ROAS by campaign
Campaigns ranked by return on ad spend
Campaign summary table
Each campaign showing spend, purchases, revenue, and ROAS
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between executive reports
- Spend doubles overnight after a budget edit nobody flagged
- ROAS halves when a top campaign fatigues mid-month
- Cost per purchase creeps up 40% across the account
- A tracking break makes revenue vanish while spend keeps running
- One campaign quietly absorbs most of the monthly budget
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the executive report. Monitoring checks spend and ROAS hourly and alerts you when something changes between reports. Both included on every plan.
See how monitoring works →Facebook Ads Executive Report FAQ
What Facebook Ads metrics are included?
Does this cover Instagram ads too?
How is this different from the Facebook Ads Report?
Can I break spend down by campaign objective?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026