Facebook Ads Weekly Report Template
Weekly Facebook Ads performance by campaign, ad set and creative. Delivered to Slack or email.
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| Campaign name | Spend | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Trail Season |
980.40
↑ 11%
|
142K
↑ 22%
|
3,020
↑ 16%
|
2.1%
↑ 5%
|
| Tent Clearance |
640.20
↑ 24%
|
96K
↑ 19%
|
2,140
↑ 21%
|
2.2%
↑ 4%
|
| Hiking Boots |
520.80
↑ 6%
|
84K
↑ 12%
|
1,510
↑ 9%
|
1.8%
↓ 2%
|
| Retarget Cart |
410.10
↑ 8%
|
48K
↑ 14%
|
1,180
↑ 17%
|
2.5%
↑ 6%
|
| Prospecting Wide |
348.90
↓ 5%
|
42K
↓ 8%
|
760
↓ 11%
|
1.4%
↓ 3%
|
What is a Facebook Ads Weekly Report?
Last week versus the week before, with enough detail to act on Monday. It covers spend, purchases and ROAS for the last 7 days, a daily spend-and-purchases trend compared with the prior week, spend by campaign, and performance tables for campaigns, ad sets and creatives.
It replaces the Monday ritual of pulling last week's numbers out of Ads Manager. Because spend and purchases are watched hourly between reports, the surprises — a cost spike, a dead creative — reach you when they happen, not in next week's report.
Only need the headline for stakeholders? See the Facebook Ads Executive Report Template.
| Campaign name | Spend | Impressions | Clicks | CTR |
|---|---|---|---|---|
| Trail Season |
980.40
↑ 11%
|
142K
↑ 22%
|
3,020
↑ 16%
|
2.1%
↑ 5%
|
| Tent Clearance |
640.20
↑ 24%
|
96K
↑ 19%
|
2,140
↑ 21%
|
2.2%
↑ 4%
|
| Hiking Boots |
520.80
↑ 6%
|
84K
↑ 12%
|
1,510
↑ 9%
|
1.8%
↓ 2%
|
| Retarget Cart |
410.10
↑ 8%
|
48K
↑ 14%
|
1,180
↑ 17%
|
2.5%
↑ 6%
|
| Prospecting Wide |
348.90
↓ 5%
|
42K
↓ 8%
|
760
↓ 11%
|
1.4%
↓ 3%
|
What's in this report
Key metrics at a glance
Ad Spend, Purchases, ROAS — each compared with the week before
Trends
Daily spend and purchases (line chart, compared with the previous week)
Spend by campaign
Campaigns ranked by spend
Campaign performance table
Each campaign showing spend, impressions, clicks, CTR, CPC, purchases, and ROAS
Top ad sets
Ad sets showing spend, purchases, cost per purchase, and ROAS
Top creatives
Creatives showing spend, impressions, CTR, purchases, and ROAS
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between weekly Facebook Ads reports
- A campaign's daily spend doubles after a late-night budget edit
- Cost per purchase jumps 40% over the weekend
- A creative gets disapproved and its ad set stops delivering
- An audience exhausts and spend quietly shifts to weaker ad sets
- Purchases drop midweek after a pixel or checkout change
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the weekly report. Monitoring checks the same metrics hourly and alerts you when something changes between reports. Both included on every plan.
See how monitoring works →Facebook Ads Weekly Report FAQ
What Facebook Ads metrics are included?
Does it show CPM or placement breakdowns?
Does this cover Instagram placements?
Can I send it to a client?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026