Facebook Ads ROAS Report Template
Facebook Ads ROAS by campaign, ad set and creative. Delivered to Slack or email.
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| Campaign name | Spend | Revenue | ROAS | Cost per Purchase |
|---|---|---|---|---|
| Protein Prospecting |
1,840.50
↑ 10%
|
9,560.00
↑ 18%
|
5.2
↑ 12%
|
14.20
↓ 6%
|
| Creatine Retarget |
980.25
↑ 5%
|
4,410.00
↑ 14%
|
4.5
↑ 9%
|
12.80
↓ 8%
|
| Bundle Lookalike |
1,120.00
↑ 8%
|
3,700.00
↑ 6%
|
3.3
↑ 4%
|
18.60
↑ 3%
|
| Loyalty Winback |
640.75
↓ 4%
|
2,560.00
↑ 11%
|
4.0
↑ 20%
|
11.40
↓ 12%
|
| Broad Interest |
980.00
↑ 12%
|
1,764.00
↓ 9%
|
1.8
↓ 15%
|
27.30
↑ 14%
|
What is a Facebook Ads ROAS Report?
A report about one number: return on ad spend. It covers ROAS, spend, revenue and cost per purchase for the last 30 days, a daily ROAS trend against the previous period, ROAS by campaign, and ROAS tables by ad set and by creative.
Every widget answers the same question — where the return is, and where it is not — so budget conversations start from evidence. ROAS and revenue are watched between reports, and a collapse in either triggers an alert the same day.
Pair the return view with the operational detail in the Facebook Ads Weekly Report Template.
| Campaign name | Spend | Revenue | ROAS | Cost per Purchase |
|---|---|---|---|---|
| Protein Prospecting |
1,840.50
↑ 10%
|
9,560.00
↑ 18%
|
5.2
↑ 12%
|
14.20
↓ 6%
|
| Creatine Retarget |
980.25
↑ 5%
|
4,410.00
↑ 14%
|
4.5
↑ 9%
|
12.80
↓ 8%
|
| Bundle Lookalike |
1,120.00
↑ 8%
|
3,700.00
↑ 6%
|
3.3
↑ 4%
|
18.60
↑ 3%
|
| Loyalty Winback |
640.75
↓ 4%
|
2,560.00
↑ 11%
|
4.0
↑ 20%
|
11.40
↓ 12%
|
| Broad Interest |
980.00
↑ 12%
|
1,764.00
↓ 9%
|
1.8
↓ 15%
|
27.30
↑ 14%
|
What's in this report
Key metrics at a glance
ROAS, Ad Spend, Revenue, Cost per Purchase
Trends
ROAS trend (daily line chart, compared with the previous period)
ROAS by campaign
Campaigns ranked by return on ad spend
ROAS by ad set
Each ad set showing spend, revenue, purchases, cost per purchase, and ROAS
ROAS by creative
Each creative showing spend, revenue, CTR, and ROAS
How it gets delivered
Pick the day and time. Send to one channel or multiple recipients.
What reports don't tell you
Reports tell you what happened. They're a snapshot of a period: last week, last month, yesterday. They're valuable for tracking progress, sharing with clients, and keeping teams aligned.
What they can't do is tell you when something changed between reports.
A weekly report delivered on Monday shows that a metric went up last week. It doesn't show that it doubled on Thursday afternoon. By the time you see it, four days have already passed.
The gap between reports is where problems grow unnoticed.
What can change between ROAS reports
- ROAS halves on the biggest campaign after audience fatigue sets in
- Revenue tracking breaks and ROAS reads zero while spend continues
- A winning creative burns out and account ROAS sags with it
- A retargeting ad set's cost per purchase doubles in a week
- New prospecting spend dilutes blended ROAS below target
These changes don't wait for your next report. They happen between cycles, outside office hours, over weekends, and after edits. A report can show the damage. It can't prevent it.
How teams stay ahead between reports
Many teams now pair scheduled reports with continuous monitoring. The report gives regular visibility. Monitoring watches the same metrics between reports and alerts the team when something changes.
The result: less manual dashboard checking, faster awareness when something shifts, and more confidence that nothing is slipping through between reporting cycles.
- Continuous baselines. Each metric learns its own normal — what's typical for a Tuesday morning vs a Saturday night.
- Severity ranking. Only deviations large enough to act on become alerts. Quiet days stay quiet.
- Slack and email delivery. Reach the team where they already are. Same channels as the report.
Get the report. Add the safety net.
Start with the ROAS report. Monitoring watches ROAS, revenue and spend hourly and alerts you when the return moves. Both included on every plan.
See how monitoring works →Facebook Ads ROAS Report FAQ
What Facebook Ads metrics are included?
How is ROAS calculated?
Can I see ROAS by audience or placement?
What if my account has no purchase tracking?
Is monitoring included?
Can I white-label this report?
Last updated: August 5, 2026